Ferrari announces Luce, its new $640,000 EV designed by Jony Ive, 'to test something completely different'
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Breaking: Ferrari announces Luce, its new $640,000 EV designed by Jony Ive, 'to test something completely different'
Ex-Apple chief designer Jony Ive and his creative agency spearheaded the design of Luce, a departure from Ferrari's more emotionally charged creations.
The Luce EV arrived in Rome on Monday night, making a big statement as Ferrari’s (RACE) first fully electric car. Featuring....
The highly anticipated Ferrari Luce has finally debuted, packing a jaw-dropping 1,050 horsepower driven by an advanced quad-motor setup.
What makes the Luce incredibly unique is its look. Ferrari partnered with legendary former Apple designer Sir Jony Ive and Marc Newson through their creative firm, LoveFrom.
"The Luce doesn't look like what you would imagine a sports car to be. It was designed from a clean sheet to rethink electric emotion," noted Ferrari Chairman John Elkann.
In terms of raw speed, it hits 0–60 mph in a blinding 2.5 seconds with a top speed crossing 193 mph. It carries a custom 122kWh Maranello-built battery offering around 330 miles of range per charge.
